Maestra Lace Bra

$80.00

Nude mesh with red floral lace underwire bra. Cage-inspired demi cups with side boning for support. Double straps are back adjustable for a custom fit. 3 column, 2 row hook and eye back closure.

Julie's Roses Bra

$85.00

Floral embroidery and mesh veil the underwired cups of a captivating bra in a décolletage-highlighting balconette silhouette.

69% polyester, 26% polyamide, 5% elastane
Hand wash, line dry

Iris Balcony Bra

$42.00

This panelled longline bra has cut-outs in all the right places, creating a look like no other. With soft mesh lace cups and elastics that contour the body, you’ll always be ready to go.

Hook and eye fastening
Adjustable straps
Wired cups
Harness detailing
Extra bottom elastic band

Chantal Lace Placement Cage Bra

$39.00

Chantal is the go-to style for that special occasion this spring, with it’s cheeky cage detail and eyelash lace it will get your heart racing.

Wired, non-padded cups
Eyelash lace Placement feature over the bust and around the cradle
Cage style back
Adjustable straps
Strappy detailing over the bust
3 x 3 hook and eye closure

Eddie Crossover Wrap Bra

$52.00

This ultra-strappy number is bound to get hearts racing! Featuring bright postbox-red mesh with fishnet panels, and satin elastic harness detail. Each strap is adjustable to get you the perfect look.

Longline style

Hook & eye closure

Underwired

Adjustable shoulder straps

Harness detail

Emerson Bra - Black

$62.00

Seductively playful open cup lace bra, the Emerson is a stylishly sexy addition to your lingerie wardrobe. Soft elasticated strapping creates a directional caged look, while the beautiful lace detailing adds a touch of femininity.

Koressia Lace Plunge Bra

$204.00

The Koressia Plunge Bra is a vision of luxury! A reinvention of the classic and best selling Plunge Bra. Tulle lined French Leavers Lace cups are trimmed in luxury silk velvet across the front and framed in Italian leather wings and straps. Accents of 24k gold hardware are found in the rings and slides and like all Loveday London bras, the back features our patented adjustable straps. Perfectly finished with an embroidered bow on the silky center front.

Chelsea High Neck Lace Bra Set

$24.00

High neck under wire bra with matching brief included. Lace has a metallic silver shimmer detail. This one is perfect for photoshoots!

Holidaze Strappy Bra

$29.00

Keep it simple or spice it up with customizable straps. Beautiful metallic lace. Pair with our matching Holidaze Cheeky Brief.

Metallic Lace Strappy Bra with underwire
Center Bow Detail
Regular Push-Up
Adjustable, Removable Straps
Multiway Straps Included
85% Nylon / 15% Spandex

Jade Panelled Longline Bra

$38.00

It’s a party in the back and the front with Jade.

This panelled longline bra has cut-outs in all the right places, creating a look like no other. With soft mesh cups and elastics that contour the body, you’ll always be ready to go.

4 hook and eye fastening
Adjustable straps
Wired, three-piece cups

Extra bottom elastic band

Zola Bra

$62.00

A luminous and delicate piece, the Zola bra works with mesh and an intricate pattern of sequins to create a truly unique piece. Arranged in a geometric pattern the sequins come together to form a soft line along the top of the cups, catching the light in a delicate scatter. Central cross-over strapping creates a directional feel and leads to the shoulder straps, which are partly adjustable for the perfect fit and feel. Chunky gold-tone hardware adds structure at the apex of the cups, drawing this fine and elegant piece together.

Isabel Balconette Bra

$98.00

This classically French silhouette is crafted from gorgeous floral lace and finished with swoon-worthy scalloped edging, perfect two-part cup construction, and peek-a-boo straps we can’t wait to show off.

Lace cups lightly lined with tulle
Lace trimmed straps
Center bow

100% Nylon

Hand wash in lukewarm water with an extra-gentle lingerie wash (SOAK) ; gently squeeze out excess water and lay flat to dry

Grace Blush Embroidered Underwired Bra

$47.00

Blush in Grace! This luxurious and sexy style is a must for this season

Peach lace and mesh
Applique lace at cups
Harness detailing above cups
Faux Longline style created by lace falling below the under band
Unmoulded cups
Hook and eye closure

Megan Red Tulle and Lace Bra

$41.00

Look sophisticated and chic in Megan this season.

A tulle and soft lace mix

Non padded

Rich Red color

Lace covers cups and sits up to shoulder alongside strap.

Cut out detailing in middle of bra

Adjustable straps

3 hook and eye closure

Layla Lace Overlay High Apex Bra

$38.00

Lovely in Layla. This sexy and seductive style can be worn every day, or for those special occasions.

Black mesh and eyelash lace
Underwired
Adjustable harness strap detail
Adjustable shoulder straps
Three strap cut out detail in the middle
Hook and eye closure at back
Gold hardware

Unzipped Plunge Bra

$80.00

Features

Exude sexy in this ultra-sheer underwire bra
Faux zipper creates an edgy cage style cup
Plunging 3-part cups offer incredible shape and support
Customize your fit with fully adjustable stretch straps
3 column, 2 row hook & eye closure; increases with size
Sheer tulle with mesh wings & rose gold hardware

Body: 58% Polyester, 38% Polyamide, 4% Elastane.

Care
Hand wash, line dry.

Gigi Blush Cut Out Plunge Bra

$40.00 $24.99 Save $15.01

Feel darling in the Gigi Bra!

Peach lace and mesh
Eyelash lace trim
Longline style
Molded cups
Hook and eye closure
Lace: 100% Nylon. Mesh: 90% Polyester, 10% Elastane. Cup Liner: 100% Polyester. Stabilizer: 100% Nylon. Excluding trims
Treat me nice, hand wash only

**Chest straps pictured in the first photo are not included

Isabelle Bra

$235.00

Enchanting Isabelle boasts a unique shape, crafted in the UK from black on black, French embroidery, she flaunts delicate scallops, diamond cut-outs + our signature bondage-inspired strapping. Her perfectly placed embroidery frames your décolletage, + her peek-a-boo cut-outs, gorgeous strapping details, sensual scallops + killer slender straps are begging to be shown off... we suggest you do.

Debbie Bra

$220.00

With statement silken strapping and exquisite embroidery, the Debbie longline bra is ready for mischief! Crafted from bespoke embroidered, lustrous illusion tulle, adorned with deep rouge florals + delicate birds, the intricate embroidery has an enchanting effect. Finished with 24k gold dipped hardware and bondage-inspired, fully adjustable strapping to ensure the perfect fit. Naughty + nice, Debbie is ready for her debut.

Nina Demi Bra

$200.00

Cause a stir in the striking Nina Demi bra. The soft, padded leather half-cups make this bra a bold statement piece whilst still giving shape and lift. The double leather straps make sure this bra sits perfectly against your skin and offers surprising support; show them off by making them part of your outfit. Top stitched leather on the centre cradle adds to the sleek, bold design of Nina.

The striking angled demi cup bra has double leather strap detail with gold hardware.

Jade Balcony Bra

$180.00

The devil is in the detail… Make a statement in the Jade Balcony Bra. An underwired bra that combines intricate leather strap details with the softness of stretch satin. The striking leather straps outlining the cups are made from the softest Japanese plonge leather. Cut-outs in the padded cups create bold shapes, to frame your bust beautifully. Wear with or without clothes, as the trend for underwear as outerwear continues.

Fabric composition: real leather, foam-100%nylon, satin- 93% silk, 7% spandex, powermesh- 82% nylon, 18% elastane

Padded bra cups

Underwired

Real leather cradle

Adjustable shoulder straps

Hook and eye fastening

Nikita Closed Bra Pink

$64.00

The directional is balanced with the ornamental in this beautiful piece, which combines mesh and strapping with a gorgeous embroidered leaf motif. The superfine mesh cups and supportive side-boning are overlaid with botanical embroidery, softening the line and adding textural intrigue. A lattice of elasticated strapping creates a stunning central frame, whilst the quadruple backstrap fastens with both swan-neck and hook and eye clasps for the perfect fit and feel. Pair with other items from the Nikita collection for a bold, sensual look.

Alix Bra

$64.00

The stunning Alix Bra combines directional strapping with broad pattern lace to create a truly unique piece. The leaf pattern lace tracks diagonally across the provocatively open cups, and reappears in an inventive back panel, following the line of the spine to frame and flatter the figure. Swan neck fastenings secure the trio of backstraps, whilst adjustable shoulder straps ensure the perfect fit and feel. Wear with matching items from the Alix collection for a statement look.

Nova Bra

$62.00

The Nova combines directional strapping with opulent guipure lace to stunning effect. The floral design of the lace creates a fluid line on the cup, softening the silhouette and adding delicacy to the cage-effect strapping. Three slimline bands lead to adjustable shoulder straps, whilst the superfine mesh backstrap secures with hook and eye clasps for the ideal fit. Pair this provocative piece with other items from the Nova collection. From evocative to provocative, this is a perfect piece of bridal lingerie for the honeymoon and beyond.

Orion Bra

$62.00

A statement piece, the Orion combines mesh and elasticated strapping to stunning effect. Rose gold-tone hardware in an intricate design of interlinked circles takes centre stage, appearing across the mid- and top-lines of the underwired cups. Soft side boning provides extra structure and support, whilst the wide shoulder straps are fully adjustable for the perfect fit and feel. Wear with other items from the Orion collection for the ultimate bold look.

Bree Bra

$62.00

A stunning and provocative bra in a contemporary, directional style. Superfine soft mesh gives way to edgy cut-outs on the cups, with elasticated banding leading up from the underwires and forming the completely adjustable doubled shoulder straps. Chunky gold-tone hardware adds an opulent gleam to the back of this piece, whilst a slim under band secured with a swan neck fastening adds a harness-like element to this bold piece. Wear with other items from the Bree collection for the complete look.

Leta Bra

$62.00

A stunning piece combining intricate lace and directional strapping, the Leta bra is edgy and innovative. The fine lace of the cups is balanced with slimline strapping, including a striking central harness feature. An adjustable band leads up to a simple and eye-catching tri-circular design in gold-tone hardware, with a slim elasticated collar fastening at the nape of the neck with a swan neck clasp. Wear with other pieces from the Leta collection for a unique, contemporary look.

Emerson Bra

$62.00

Seductively playful open cup lace bra, the Emerson is a stylishly sexy addition to your lingerie wardrobe. Soft elasticated strapping creates a directional caged look, while the beautiful lace detailing adds a touch of femininity.