Sarah Set

$35.00

Seductive yet playful: designed with eyelash lace, underwire cups, caging straps on the bust and features a matching g-string, adjustable straps and a hook and eye closure

Briar Bra

$58.00

Stunning sheer cup bra with gold-tone hardware detailing.

Superfine mesh sits soft against the skin, forming a three-quarter cup and providing translucent coverage. Slimline elasticated bands form the upper edge of each cup, embellished with gold-tone hardware in a triple circle design.

Adjustable shoulder straps ensure the perfect fit, with the triple circle reappearing at the join of the back and shoulder straps. Elegant with a modern edge, wear the Briar Bra with the matching thong to create a bold lingerie look.

Neon Rose Bra

$42.00

Become a warrior as you rock Xena in a neon yellow that cannot be missed. With a soft nude mesh and a delicate neon yellow lace, it’s the best of both worlds, comfortable and exciting.

Lightly Lined cups
Adjustable straps
3x3 hook and eye closure
Bow feature at centre front of wires

Fawn Bra

$62.00

A beautifully simple bra, the Fawn combines minimalist strapping and gold-tone hardware to stunning effect. Scallop-edged lace forms a half cup, with slim elasticated strapping extending the line and creating a cut-out effect on the cups. This banding meets in the centre of the bra at three linked gold-tone rings, in a geometric pattern. Securing with hook and eye fastenings in the back strap.

Lurex Lace Bra

$85.00

Shimmering lace with hues of pink, blue, and green. Velvet bows, and sultry scalloped edges form a modern silhouette. Unlined underwire. Adjustable straps and back closure.

Selmar Bra

$62.00

Chic and simple brief in embroidered mesh, with a delicately feathered pattern creating a soft line. Spaces in the pattern create subtle cut-outs, adding a provocative edge to the piece, whilst the triangle of mesh in the back sculpts the brief into a flattering shape. The side straps create a cut-out feel between the front and back sections, framing the hips. Match with the Brief or Harness Thong

Ornella Bra

$62.00

Maestra Lace Bra

$80.00

Nude mesh with red floral lace underwire bra. Cage-inspired demi cups with side boning for support. Double straps are back adjustable for a custom fit. 3 column, 2 row hook and eye back closure.

Iris Balcony Bra

$42.00

This panelled longline bra has cut-outs in all the right places, creating a look like no other. With soft mesh lace cups and elastics that contour the body, you’ll always be ready to go.

Hook and eye fastening
Adjustable straps
Wired cups
Harness detailing
Extra bottom elastic band

Eddie Crossover Wrap Bra

$52.00

This ultra-strappy number is bound to get hearts racing! Featuring bright postbox-red mesh with fishnet panels, and satin elastic harness detail. Each strap is adjustable to get you the perfect look.

Longline style

Hook & eye closure

Underwired

Adjustable shoulder straps

Harness detail

Emerson Bra - Black

$62.00

Seductively playful open cup lace bra, the Emerson is a stylishly sexy addition to your lingerie wardrobe. Soft elasticated strapping creates a directional caged look, while the beautiful lace detailing adds a touch of femininity.

Koressia Lace Plunge Bra

$204.00

The Koressia Plunge Bra is a vision of luxury! A reinvention of the classic and best selling Plunge Bra. Tulle lined French Leavers Lace cups are trimmed in luxury silk velvet across the front and framed in Italian leather wings and straps. Accents of 24k gold hardware are found in the rings and slides and like all Loveday London bras, the back features our patented adjustable straps. Perfectly finished with an embroidered bow on the silky center front.

Holidaze Strappy Bra

$20.00 $10.99 Save $9.01

Keep it simple or spice it up with customizable straps. Beautiful metallic lace. Pair with our matching Holidaze Cheeky Brief.

Metallic Lace Strappy Bra with underwire
Center Bow Detail
Regular Push-Up
Adjustable, Removable Straps
Multiway Straps Included
85% Nylon / 15% Spandex

*THIS ITEM IS FINAL SALE - non-returnable / no exchanges*

Jade Panelled Longline Bra

$38.00

It’s a party in the back and the front with Jade.

This panelled longline bra has cut-outs in all the right places, creating a look like no other. With soft mesh cups and elastics that contour the body, you’ll always be ready to go.

4 hook and eye fastening
Adjustable straps
Wired, three-piece cups

Extra bottom elastic band

Isabel Balconette Bra

$98.00

This classically French silhouette is crafted from gorgeous floral lace and finished with swoon-worthy scalloped edging, perfect two-part cup construction, and peek-a-boo straps we can’t wait to show off.

Lace cups lightly lined with tulle
Lace trimmed straps
Center bow

100% Nylon

Hand wash in lukewarm water with an extra-gentle lingerie wash (SOAK) ; gently squeeze out excess water and lay flat to dry

Grace Blush Embroidered Underwired Bra

$47.00

Blush in Grace! This luxurious and sexy style is a must for this season

Peach lace and mesh
Applique lace at cups
Harness detailing above cups
Faux Longline style created by lace falling below the under band
Unmoulded cups
Hook and eye closure

Megan Red Tulle and Lace Bra

$41.00

Look sophisticated and chic in Megan this season.

A tulle and soft lace mix

Non padded

Rich Red color

Lace covers cups and sits up to shoulder alongside strap.

Cut out detailing in middle of bra

Adjustable straps

3 hook and eye closure

Unzipped Plunge Bra

$80.00

Features

Exude sexy in this ultra-sheer underwire bra
Faux zipper creates an edgy cage style cup
Plunging 3-part cups offer incredible shape and support
Customize your fit with fully adjustable stretch straps
3 column, 2 row hook & eye closure; increases with size
Sheer tulle with mesh wings & rose gold hardware

Body: 58% Polyester, 38% Polyamide, 4% Elastane.

Care
Hand wash, line dry.

Isabelle Bra

$235.00 $117.99 Save $117.01

Enchanting Isabelle boasts a unique shape, crafted in the UK from black on black, French embroidery, she flaunts delicate scallops, diamond cut-outs + our signature bondage-inspired strapping. Her perfectly placed embroidery frames your décolletage, + her peek-a-boo cut-outs, gorgeous strapping details, sensual scallops + killer slender straps are begging to be shown off... we suggest you do.

*THIS ITEM IS FINAL SALE - non-returnable / no exchanges*

Debbie Bra

$220.00 $110.99 Save $109.01

With statement silken strapping and exquisite embroidery, the Debbie longline bra is ready for mischief! Crafted from bespoke embroidered, lustrous illusion tulle, adorned with deep rouge florals + delicate birds, the intricate embroidery has an enchanting effect. Finished with 24k gold dipped hardware and bondage-inspired, fully adjustable strapping to ensure the perfect fit. Naughty + nice, Debbie is ready for her debut.

*THIS ITEM IS FINAL SALE - non-returnable / no exchanges*

Nina Demi Bra

$200.00

Cause a stir in the striking Nina Demi bra. The soft, padded leather half-cups make this bra a bold statement piece whilst still giving shape and lift. The double leather straps make sure this bra sits perfectly against your skin and offers surprising support; show them off by making them part of your outfit. Top stitched leather on the centre cradle adds to the sleek, bold design of Nina.

The striking angled demi cup bra has double leather strap detail with gold hardware.

Jade Balcony Bra

$180.00

The devil is in the detail… Make a statement in the Jade Balcony Bra. An underwired bra that combines intricate leather strap details with the softness of stretch satin. The striking leather straps outlining the cups are made from the softest Japanese plonge leather. Cut-outs in the padded cups create bold shapes, to frame your bust beautifully. Wear with or without clothes, as the trend for underwear as outerwear continues.

Fabric composition: real leather, foam-100%nylon, satin- 93% silk, 7% spandex, powermesh- 82% nylon, 18% elastane

Padded bra cups

Underwired

Real leather cradle

Adjustable shoulder straps

Hook and eye fastening

Nikita Closed Bra Pink

$64.00

The directional is balanced with the ornamental in this beautiful piece, which combines mesh and strapping with a gorgeous embroidered leaf motif. The superfine mesh cups and supportive side-boning are overlaid with botanical embroidery, softening the line and adding textural intrigue. A lattice of elasticated strapping creates a stunning central frame, whilst the quadruple backstrap fastens with both swan-neck and hook and eye clasps for the perfect fit and feel. Pair with other items from the Nikita collection for a bold, sensual look.

Alix Bra

$64.00

The stunning Alix Bra combines directional strapping with broad pattern lace to create a truly unique piece. The leaf pattern lace tracks diagonally across the provocatively open cups, and reappears in an inventive back panel, following the line of the spine to frame and flatter the figure. Swan neck fastenings secure the trio of backstraps, whilst adjustable shoulder straps ensure the perfect fit and feel. Wear with matching items from the Alix collection for a statement look.